Hero MotoCorp is set to bring its first mainstream electric scooter, the Hero eMaestro, to India in August 2025. Priced at an estimated ₹ 1.00 Lakh (ex‑showroom), this upcoming EV promises to take Hero’s electric mobility strategy to the next level. Here’s a detailed look at what we know so far.
Summary Table : Hero eMaestro India Launch 2025
| Attribute | Details |
|---|---|
| Launch Month | August 2025 (tentative 11-12 Aug) |
| Estimated Price (Ex‑showroom) | ₹ 1,00,000 |
| Estimated Driving Range | ~80 km per charge |
| Motor Type | Permanent‑magnet synchronous motor |
| Battery Type | Lithium‑ion |
| Base Platform | Maestro Edge scooter chassis |
| Suspension & Wheels | Telescopic fork, mono‑shock; 12″/10″ |
| Brakes | Drum brakes (front and rear) |
| Key Features | LED lights, digital cluster, keyless ignition, reverse mode, OTA updates, connectivity |
| Competitors | TVS iQube, Bajaj Chetak, Honda Activa e, etc. |
| Strategic Intent | Affordable EV volume play below Vida V series |
Launch Timeline & Positioning
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Official debut expected in August 2025, widely reported sites listing 11-12 August as tentative launch dates.
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Hero reportedly plans to introduce two affordable EV models in July 2025, with the eMaestro being one of them, aimed at expanding volumes in the compact electric scooter segment.
Pricing & Market Position
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Expected starting price: ₹ 1,00,000 (rounded) ex‑showroom India.
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Targets rivals like TVS iQube, Bajaj Chetak, Honda Activa e, and other sub‑₹1.5 Lakh electric scooters.
Specifications & Features
Though Hero has not officially published full specifications, media and concept insights suggest:
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Electric motor: permanent‑magnet synchronous motor-likely inheriting technology from Hero’s stake in Ather Energy (e.g. Ather 450X).
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Battery pack: lithium‑ion, under‑seat or floorboard layout. Range spec unofficially estimated at ~80 km per charge, based on early concept and user commentary.
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Chassis and styling borrowed from Maestro Edge 110/125, with telescopic forks, mono-shock rear suspension, drum brakes front & rear, and 12″ front + 10″ rear alloy wheels.
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Key features expected: fully digital instrument cluster, LED headlamp and tail-lamp, keyless ignition, cloud connectivity, reverse mode, and OTA updates.
Competitors & Segment
The eMaestro will slot into the entry‑level electric scooter category, competing with:
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TVS iQube (range ~123 km, price ₹94 000‑1.31 Lakh)
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Bajaj Chetak (~127 km range, ₹1.00‑1.46 Lakh)
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Honda Activa e, Ola S1 Pro, Hero Electric Optima.
Hero aims to capture more volume in EVs by offering an affordable scooter beneath the Vida V1/V2 range and expanding its EV footprint beyond the current ~4 % market share.
Frequently Asked Questions
1. When will the Hero eMaestro launch in India?
A. Hero eMaestro is expected to be launched in August 2025, with media reports citing specific tentative dates around 11 or 12 August.
2. What is the expected price of the Hero eMaestro?
A. The ex‑showroom price is estimated at approximately ₹ 1,00,000. This is based on aggregated industry estimates from several Indian auto portals.
3. What will be the range and battery specifications?
A. While Hero has not shared official specs, the estimated range is around 80 km per charge, powered by a lithium‑ion battery pack paired with a PMS motor likely sourced through Hero’s technical partnership with Ather Energy.
4. What are the main features expected on the eMaestro?
A. Key offerings should include:
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Fully digital instrument console
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LED headlamp and tail-lamp
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Keyless ignition
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Cloud and smartphone connectivity
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Reverse mode
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Over‑the‑air updates (OTA), based on concept disclosures.
5. How does the eMaestro compare with TVS iQube or Bajaj Chetak?
A. The Hero eMaestro will compete in the same sub‑₹1.5 Lakh segment. The iQube and Chetak offer longer ranges (~120‑127 km) but are currently priced higher. eMaestro is aimed at customers looking for a dependable, feature‑rich, and competitively priced EV alternative
Closing Thoughts
The Hero eMaestro stands as a pivotal product for Hero MotoCorp’s EV ambitions. Positioned as an affordable, urban‑focused electric scooter, it blends trusted Maestro Edge design with modern electric mobility. Its expected ₹ 1 Lakh price and August 2025 launch could attract first‑time EV buyers and urban commuters looking for smart, practical, and budget‑friendly options. As Hero continues to grow its EV lineup, this model may well become a game‑changer in the rapidly expanding Indian two‑wheeler EV market.
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